A Mercedes-Benz Dilemma

A Mercedes-Benz Dilemma

I was watching TV when a new Mercedes-Benz commercial came on. The scene is set—we're in the suburbs, children are playing in the front yard, sidewalk chalking their driveway, families are cooking out, and all ..
We All Judge the Cover

We All Judge the Cover

While it is novel to encourage others to not judge a book by its cover, the reality is that judging something or someone based on first appearances is something we all do. Now, not all ..
When your words are really someone else’s

When your words are really someone else’s

I love LinkedIn for my business. I love what LinkedIn is becoming to employers and employees, small businesses and large businesses and organizations alike. I love seeing what my connections are doing in the feed ..
3 Things Schedule C taught me

3 Things Schedule C taught me

As we near the end of the year and I start preparing to file my taxes, I think back to an epiphany I had when I finished the Profit and Loss statement for the year ..
From the Bookshelf: Branding for Nonprofits by DK Holland

From the Bookshelf: Branding for Nonprofits by DK Holland

I just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including those that have been around ..
5 Myths about social media that are hurting your brand

5 Myths about social media that are hurting your brand

Every business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help you understand how social media ..