From the Bookshelf: Branding for Nonprofits by DK Holland
I just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including those that have been around ..
5 Myths about social media that are hurting your brand
Every business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help you understand how social media ..
Making the logo bigger doesn’t strengthen your brand
It's a running joke among design professionals—the client who always asks, "Can you make the logo a little bigger?" Why do we cringe at the request? Because we realize that the client believes by making the ..