The truth is, words hurt—I mean, they can cut you really deep. In this age of social media, general audiences are no-holds-barred and brutally honest when a brand experience fails to deliver. Their words will hurt your brand.
read moreWhat do you do when your favorite brand sends one signal to your brain and an opposing signal to your heart?
read moreWhile it is novel to encourage others to not judge a book by its cover, the reality is that judging something or someone based on first appearances is something we all do. Now, not all of us will give our assumptions any merit, but in some rare cases, our assumptions will definitely prove true.
read moreI love LinkedIn for my business. I love what LinkedIn is becoming to employers and employees, small businesses and large businesses and organizations alike. I love seeing what my connections…
read moreI just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including…
read moreEvery business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help…
read moreIt's a running joke among design professionals—the client who always asks, "Can you make the logo a little bigger?" Why do we cringe at the request? Because we realize that…
read moreI love WEtv's My Fair Wedding with David Tutera. In fact, I kinda fell into a marathon of My Fair Wedding reruns. I actually avoided wedding and wedding-related shows altogether—either…
read moreI've read many opinions via blogs and media and had a number of conversations with a few friends about this "unfinished, leaked" commercial and even laughed at the exaggerated use…
read moreHave you ever felt like you should be doing something just because everyone else seems to be doing it? I feel like that sometimes. When the web became a household…
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