Branding

We All Judge the Cover

We All Judge the Cover

While it is novel to encourage others to not judge a book by its cover, the reality is that judging something or someone based on first appearances is something we all do. Now, not all of us will give our assumptions any merit, but in some rare cases, our assumptions will definitely prove true.

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From the Bookshelf: Branding for Nonprofits by DK Holland

From the Bookshelf: Branding for Nonprofits by DK Holland

I just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including…

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5 Myths about social media that are hurting your brand

5 Myths about social media that are hurting your brand

Every business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help…

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