It doesn't really matter how fast you're going if you're heading in the wrong direction. STEPHEN COVEY
Think Smart. Be Relevant.
I believe in enlivening projects with character, color and meaning. My approach is extremely simple—listen first, seek understanding second, research the subject matter, then execute design solutions that make sense. The following process helps me achieve that.
Clients, messages, and target audiences vary. I need a solid understanding of your brand and industry to define a messaging strategy that will serve as the basis for every design decision I’ll make.
After researching your industry, brand, and target audience behaviors, I will propose a design strategy that I believe will meet the goals of the project. Once we agree on the strategy, I will start designing.
I start researching ideas and mapping them on paper. These ideas will inform sketches from which a select number will be presented in the first design review with commentary about the design decisions.
Over several rounds of review, I will use your constructive feedback to improve the initial concept. We will work together to refine this concept to a solution that satisfies the goals of the project.
I am committed to making sure your project is delivered on time and on budget. In addition to final files and/or printed materials, you will receive a project closeout summary for your records.
In 30 days, I will follow up with you to see if the project yields the response we planned for. Opportunities for continued engagement or supportive tools usually present in the follow up.
unkanny! serves graphic design and brand education to businesses and nonprofits of all sizes. Our success is built on our insight and expertise and our commitment to being a partner in your success, not just a service provider. Get to know me.