• December 7, 2019

    When everyone else is doing it…

    Have you ever felt like you should be doing something just because everyone else seems to be doing it? I feel like that sometimes. When the web became a household convention, every business decided it ..
  • December 7, 2019

    CBS’s Big Bang Theory displays poster design on set

    One of the greatest benefits of working for the American Physical Society is the opportunity I get to make physics look cool. The PhysicsCentral poster series was designed to attract junior high students to the ..
  • December 7, 2019

    Idea #002: How junky is your marketing?

    I love my neighborhood simply because I have everything I need within a three-mile radius. I have all four major grocery chains, an organic market, a movie theater, most fast food restaurants, and a fair ..
  • December 7, 2019

    Idea #001: Good marketing makes a splash, not a mess

    If we can learn anything from this oil spill, I hope we come to realize that even a little bit of oil in the ocean is a bad thing. Too much of a bad thing ..