Bright Ideas – Page 2 – unkanny! Design

June 7, 2011

Identify your ideal client and reject anything less

There are times when passion takes a definite backseat to financial desperation as a deciding factor in choosing which projects to take on. I've been in such a financial bind,…

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May 17, 2011

When everyone else is doing it…

Have you ever felt like you should be doing something just because everyone else seems to be doing it? I feel like that sometimes. When the web became a household…

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November 9, 2010

CBS’s Big Bang Theory displays poster design on set

One of the greatest benefits of working for the American Physical Society is the opportunity I get to make physics look cool. This isn’t the first time an unkanny design has been spotted on the set, but each time is as sweet as the first!

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October 24, 2010

Idea #002: How junky is your marketing?

I love my neighborhood simply because I have everything I need within a three-mile radius. I have all four major grocery chains, an organic market, a movie theater, most fast food restaurants, and a fair selection of retail offerings. When it comes to patronizing Target or Walmart, it has always been a toss up. I believe Walmart has the lowest price, but Target has better presentation. What is the determining factor?

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October 19, 2010

Idea #001: Good marketing makes a splash, not a mess

If we can learn anything from this oil spill, I hope we come to realize that even a little bit of oil in the ocean is a bad thing. Too much of a bad thing can be devastating. Consider your marketing efforts. A poorly designed logo or business card is like oil in the ocean. The goal is to make waves with your efforts, not to pollute the water.