I love my neighborhood simply because I have everything I need within a three-mile radius. I have all four major grocery chains, an organic market, a movie theater, most fast food restaurants, and a fair selection of retail offerings. When it comes to patronizing Target or Walmart, it has always been a toss up. I believe Walmart has the lowest price, but Target has better presentation. If I choose Walmart, I go during the opening hours to enjoy clean aisles and small lines. I knew my local Walmart had been undergoing renovation (which meant it was more junkier than usual) so I avoided going there altogether in favor of Target. Well, I decided to go this morning (mainly because Target doesn’t open as early) and was pleasantly surprised. Not only was the renovation complete, and better signage clearly marking store sections and aisle offerings on display, but the new layout was so much more efficient, I ended up spending more money than I anticipated (since I walked many more aisles than originally planned)—I hate when I do that!
What’s my point? Many people avoid Walmart for the same reasons I did—it’s too junky, can’t find what you’re looking for, paper plates and plastic forks in two different ares, etc. Are your marketing materials the same way? Can people follow the information on your website or are the background colors too bright? Is your writing succinct or wordy? Are you using bold, italicized, and underlined text in all caps for emphasis? People would much rather go elsewhere than to try and navigate your brochure or website for the one little thing they’re looking for. Perhaps if you clean things up a bit, people will be more inclined to spend their money with your business. Like a good neighbor, I’ve got all the cleaning supplies you need.