I was watching TV when a new Mercedes-Benz commercial came on. The scene is set—we're in the suburbs, children are playing in the front yard, sidewalk chalking their driveway, families are cooking out, and all ..
I love LinkedIn for my business. I love what LinkedIn is becoming to employers and employees, small businesses and large businesses and organizations alike. I love seeing what my connections are doing in the feed ..
I just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including those that have been around ..
Every business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help you understand how social media ..
I'm all about engineering memorable brand experiences. Experiences lead to engagement; engagement creates opportunities for emotional connection; emotional connections establish loyalty. I want to help you design memorable brand experiences. Let's talk about it.
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