• December 7, 2019

    From the Bookshelf: Branding for Nonprofits by DK Holland

    I just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including those that have been around ..
  • December 7, 2019

    5 Myths about social media that are hurting your brand

    Every business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help you understand how social media ..
  • December 7, 2019

    Making the logo bigger doesn’t strengthen your brand

    It's a running joke among design professionals—the client who always asks, "Can you make the logo a little bigger?" Why do we cringe at the request? Because we realize that the client believes by making the ..
  • December 7, 2019

    David Tutera and the unkanny! designer face the same task

    I love WEtv's My Fair Wedding with David Tutera. In fact, I kinda fell into a marathon of My Fair Wedding reruns. I actually avoided wedding and wedding-related shows altogether—either it was the "Bridezillas" or ..
  • December 7, 2019

    My Beef with the Mary J. Blige/Burger King Commercial

    I've read many opinions via blogs and media and had a number of conversations with a few friends about this "unfinished, leaked" commercial and even laughed at the exaggerated use of stereotypes in the Second ..
  • December 7, 2019

    Identify your ideal client and reject anything less

    There are times when passion takes a definite backseat to financial desperation as a deciding factor in choosing which projects to take on. I've been in such a financial bind, I begrudgingly took on projects ..