• December 12, 2018

    A Mercedes-Benz Dilemma

    I was watching TV when a new Mercedes-Benz commercial came on. The scene is set—we're in the suburbs, children are playing in the front yard, sidewalk chalking their driveway, families are cooking out, and all ..
  • December 12, 2018

    We All Judge the Cover

    While it is novel to encourage others to not judge a book by its cover, the reality is that judging something or someone based on first appearances is something we all do. Now, not all ..
  • December 12, 2018

    When your words are really someone else’s

    I love LinkedIn for my business. I love what LinkedIn is becoming to employers and employees, small businesses and large businesses and organizations alike. I love seeing what my connections are doing in the feed ..
  • December 12, 2018

    From the Bookshelf: Branding for Nonprofits by DK Holland

    I just finished reading an excellent book Branding for Nonprofits, Developing Identity with Integrity by DK Holland. This book should be a mandatory read for board members of any nonprofit, including those that have been around ..
  • December 12, 2018

    5 Myths about social media that are hurting your brand

    Every business recognizes the power of social media to earn more business, but many entrepreneurs don't understand how social media can turn away business. The five myths below will help you understand how social media ..
  • December 12, 2018

    Making the logo bigger doesn’t strengthen your brand

    It's a running joke among design professionals—the client who always asks, "Can you make the logo a little bigger?" Why do we cringe at the request? Because we realize that the client believes by making the ..