David Tutera and the unkanny! designer face the same task

David Tutera and the unkanny! designer face the same task

I love WEtv’s My Fair Wedding with David Tutera. In fact, I kinda fell into a marathon of My Fair Wedding reruns. I actually avoided wedding and wedding-related shows altogether—either it was the “Bridezillas” or just the over-the-top gaudiness and tackiness of some weddings that turned me off. However, I found that—after watching several episodes back-to-back—that David Tutera’s job and my job are very similar. I shall explain.

First, David simply talks to the bride and allows her to show-and-tell him everything about the wedding—the table centerpieces, favors, venues, bridesmaids’ and wedding gowns. More often than not, the bride takes a very literal and cliché approach to the theme of her wedding, collecting all possible things that interpret her theme literally and putting them together, usually haphazardly. David then takes the theme and reinterprets it into what the brides weren’t aware they were ill-equipped to achieve.

Wait for it….

You got it! This is how many clients approach their business brand. They bring many clichés and literal approaches and calculated decisions to the table to present to me why their idea of the best logo for their company is the best idea for their brand even though their best approach works against the very thing they are trying to achieve (which is usually differentiation and a niche in a crowded marketplace). As much as David Tutera is an expert, as a graphic design extraordinaire, I have the necessary skills to reinterpret your input  and vision into a brand designed to achieve your business goals. David Tutera advises:

“Try to plan your wedding before going to all these outlets. Try to go back to when we didn’t have all this information, and find out who you are. I think if you find out who you are and you realize what you want, then you can go look at the information, and find out what it is that you need, and not have the information dictate to you what your wedding should be.”

The unkanny! designer will reinterpret:

“Try to plan your [business identity] before going to [clichés, calculated and literal methodologies]. Try to go back to when we didn’t have all this information, and find out who you [want your business to be]. I think if you find out [your business identity]  and you realize what [your goals are], then you can go look at the information, and find out what [works best to your business advantage], and not have the information dictate to you what your [business] should be.”

When you call unkanny! design, you can trust three things:

1. I will listen to your business ideas, vision, mission and goals.

2. I will work to create a solution that will achieve the desired effect.

3. I will explain every decision so that you understand why the design approach works, how it applies across both internal and external facets of your brand, and how to maintain the integrity of your brand throughout its application.

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