Making the logo bigger doesn’t strengthen your brand

It's a running joke among design professionals—the client who always asks, "Can you make the logo a little bigger?" Why do we cringe at the request? Because we realize that the client believes by making the ..
David Tutera and the unkanny! designer face the same task

David Tutera and the unkanny! designer face the same task

I love WEtv's My Fair Wedding with David Tutera. In fact, I kinda fell into a marathon of My Fair Wedding reruns. I actually avoided wedding and wedding-related shows altogether—either it was the "Bridezillas" or ..
My Beef with the Mary J. Blige/Burger King Commercial

My Beef with the Mary J. Blige/Burger King Commercial

I've read many opinions via blogs and media and had a number of conversations with a few friends about this "unfinished, leaked" commercial and even laughed at the exaggerated use of stereotypes in the Second ..
Identify your ideal client and reject anything less

Identify your ideal client and reject anything less

There are times when passion takes a definite backseat to financial desperation as a deciding factor in choosing which projects to take on. I've been in such a financial bind, I begrudgingly took on projects ..
When everyone else is doing it…

When everyone else is doing it…

Have you ever felt like you should be doing something just because everyone else seems to be doing it? I feel like that sometimes. When the web became a household convention, every business decided it ..
CBS’s Big Bang Theory displays poster design on set

CBS’s Big Bang Theory displays poster design on set

One of the greatest benefits of working for the American Physical Society is the opportunity I get to make physics look cool. The PhysicsCentral poster series was designed to attract junior high students to the ..